Web 2.0 Strategies - Stop Combating The Power

SEO is a rapidly changing field. The algorithms of search engines keep changing. One needs to always be updated with the changes. The skills in SEO also keep changing. If you decide to do the SEO of your site In-House, then you need to spend time and sometimes money to learn the new aspects of SEO and keep yourself updated with the changes.

22. Keeping up with the competition. The competition is not going to sit still, so keep checking to see what the competition is up to. Have they identified any new keywords? Is the competition using any new SEO strategies?

The Search Engines primary job is to bring the most RELEVANT results (websites, videos, articles etc.) to the consumer or person doing the search based on the search term they type in. For example: If you were to Search for "Snake Poison Antidote" on Google, you would be less than pleased and Pinterest understandably angry if it pulled up websites on snakeskin handbags and boots. You get the idea.

Create an easy to follow design with a standard homepage, easily viewable links and a site index. This way, people and search engines can find their way around easily and so can people.

Another related technique is to add as many links as you can to your website. Remember, though, that there are shady websites that can affect your traffic negatively, so be cautious and avoid them. You should only add links of respectable sites to boost your reputation online.

Always be informed with the latest SEO news. You really have to be up to date with every little change about search engine algorithms and most especially SEO strategies.

In the case of SEO tips you must ensure that the text that is contained in the title text of the page is also within the body of the page. You will not get effective results if you do not use the keywords that are present in the title text in the body of the page. It is wise to use your keywords throughout the page and balance their usage accordingly. A good place to use them is once or twice in the body at the top of your article and also in the sub headings.

The additional benefit is: now instead of simply having one (optimized) listing in the search engine, you end up with SEVERAL, many of them on the first page! None of them is even your site, but all of them are pages that lead people TO your website!